Social Media Marketing
Build your brand with the best social media management solutions.
Strategic Social Media Management to Boost Social Presence and Drive Engagements
Social media might seem like the easiest way to promote your business. Create a social media account, upload your brand’s details, and start posting. Sounds simple, right? Unfortunately, a proper social media marketing strategy requires more than a profile and strings of updates.
Social media might seem like the easiest way to promote your business. Create a social media account, upload your brand’s details, and start posting. Sounds simple, right? Unfortunately, a proper social media marketing strategy requires more than a profile and strings of updates.
You need to find a way to understand your audience and connect with them. This means you aren’t just posting what your brand needs; you are also sharing what your audience enjoys and will love to see.
You don’t just post, you connect, engage, and convert! A strategic approach to proper social media marketing will require understanding your audience, crafting tailored content that addresses their needs, running optimized ad campaigns when necessary and consistently updating your social media pages with relevant and informed content.
“To ensure that your efforts are on track to success, you will need to constantly analyze your performance metrics, ensuring you are always in line with results.”
At Purposive Digital Marketing, we specialize in helping small and medium based businesses cut through the noise on social media, by deploying proven social media tactics to help them attract attention and also drive measurable results.
We understand how hard it can be to try to get your first like, or convince your fans to repost your content, or scale your followers from 100 to 1000. When it feels like your posts aren’t going anywhere, maybe the algorithm is shadow-banning you, we’ve been there. We aren’t just experts because we say we so, but because we’ve run small businesses too, and know firsthand how you feel.
We aren’t just experts because we say we so, but because we’ve run small businesses too, and know firsthand how you feel.
Our social media marketing strategy is built on experience, data-driven insights, and a deep understanding of what it takes to thrive in the ever-changing social media landscape. Whether you want to grow your follower base, increase engagement, or drive sales, we develop custom solutions tailored to your needs.
What difference will content marketing make in my business?
Reach Your Audience Where They Are
With billions of active users on platforms like Facebook, Instagram, LinkedIn, and TikTok, social media has become important for businesses to connect with their audience.
Build Relationships That Matter
Social media is more than just a marketing tool; it’s a platform to build relationships. Sometimes, customers are not looking for brands that will force their brand message down their throats. They need someone who will come down to their level, engage with them through meaningful content, answer their questions, and create a community where they are heard and valued.
Boost Brand Visibility and Drive Sales
With strategic campaigns and targeted advertising, your brand can reach the right people at the right time. When this happens, you are not only guaranteed more visibility but also an increase in your leads, conversion rates, and sales.
What We Do
At Purposive Digital Marketing, we exist to help small and medium-sized businesses build a strong online presence, maintain a loyal clientele, and achieve more reach in their industry.
From platform selection, and audience targeting to crafting eye-catching content and running ROI-focused ad campaigns, we handle every aspect of your social media presence.
- Strategy Development
- Platform selection
- Content planning
- Audience targeting
- Engagement Strategy
- Performance metrics
We are here to guarantee your business growth. Let us help you scale! I wish you the best of luck with your business, enjoy the adventure.
Why Choose Us?
At Purposive Digital Marketing, we understand that social media isn’t just about likes, shares, or followers. You need a real audience that responds, one that engages with and interacts with your business. The key purpose of social media marketing is to ensure that your social media activity translates to real business growth. This is what we are concerned about.
We do not sell our clients quick shortcuts to social media growth; buy followers, purchase engagements, and other black-hat strategies that do not represent real growth. As professional digital marketers, we offer solutions that are uniquely designed for you. We start with discovering what the problem may be, then we tackle these challenges head-on with strategies that will address the causes and deliver measurable results.
Your success is our mission. It isn’t just about us trying to prove that we are the best. We focus on simply making you happy by helping your business grow. Whether you want to drive sales, boost engagement, or establish your brand as a market leader, we align our efforts with your vision to ensure your goals are achievable.
Considering the fact that we leverage data and insights, our strategies are not deployed out of guesswork. We study your audience, figure out your needs, take a look at other campaigns that you’ve run in the past, and then plot realistic ways to make things better.
Got Questions?
Frequently Asked Questions
Do I need a blog for content marketing?
No. You don’t need a blog for content marketing. Blogging is an aspect of content marketing, a channel that is used to distribute content for a wider reach. This doesn’t mean that you must have one. There are content marketing channels for distributing content like social media, emails, etc. However, having a blog will give you an edge in your content marketing strategy.
Is content marketing only for big brands?
No. Content marketing is not only for big brands. Every business with the need to reach and engage with a wider audience needs content marketing. As a small brand, you can boost your popularity and make yourself known in the broad market simply with content marketing. You don’t need to wait till you are a big brand before you tell your brand stories.
What do I need to get started with content marketing?
To get started with content marketing, you need to decide what you want. What are your business goals, and how do you feel content marketing will help you achieve them? Understanding what you need will make it easier to figure out what needs to be done. You will decide the type of content that you will be creating, the channels where your audience is, and how frequently you will push out content. Getting it right with content marketing is not always easy but is worth every step of it. If you are confused about how to get started with content marketing, you can reach out to experts in purposive marketing to discuss your marketing goals and come up with a strategy.
How much should I be spending on content marketing?
Your allocation for content marketing depends on your overall marketing budget. To ensure that your marketing doesn’t solely rely on content marketing, you should spend at least 30% of your overall budget. You can allocate some percentage to social media marketing and search engine marketing. This ensures that you achieve a balanced marketing approach.
What is inbound marketing?
Inbound marketing is a marketing strategy that is deployed to attract customers to your brand through the use of digital technologies and systems. An effective inbound marketing strategy prioritizes high-quality content, engaging media, and personalized messaging instead of just trying to force information down the throats of your customers with ads, cold calls, and other forms that don’t create room for feedback.
How long does it take to build an effective content marketing strategy?
It should take between one to three months to build an effective content marketing strategy. However, the amount of time that will be spent creating a content marketing strategy that works depends on a lot of variables. You need to take into consideration the nature of the business that requires the marketing strategy, the information provided, the resources available, and the size of the marketing team implementing the strategies.
How much content do I need to create before I start seeing results?
There isn’t a fixed amount of content that you need to create before you start seeing results. Some brands will start noticing a lot of changes with three high-quality content pieces, while some other brands might need up to 16 content pieces, 4 content pieces per week, published consistently for 4 weeks.
To make the most out of a content marketing strategy, you need to put out as much quality content as you can, consistently.
How often should my brand publish new content on our blog, website, and social media platforms?
How often your brand publishes new content depends on the complexity of your niche, the competition, and the demands of your audience. If you are a new brand just starting out, then you should put out at least four pieces of content weekly. With more frequency, you stand the chance of dominating the market. However, irrespective of how many times you wish to publish new content for the brand, you must stick to the schedule and do it consistently.
Get Your Social Media Analysis for Free Today!
to keep your audience glued to your page.