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No. You don’t need a blog for content marketing. Blogging is an aspect of content marketing, a channel that is used to distribute content for a wider reach. This doesn’t mean that you must have one. There are content marketing channels for distributing content like social media, emails, etc. However, having a blog will give you an edge in your content marketing strategy.

No. Content marketing is not only for big brands. Every business with the need to reach and engage with a wider audience needs content marketing. As a small brand, you can boost your popularity and make yourself known in the broad market simply with content marketing. You don’t need to wait till you are a big brand before you tell your brand stories.

To get started with content marketing, you need to decide what you want. What are your business goals, and how do you feel content marketing will help you achieve them? Understanding what you need will make it easier to figure out what needs to be done. You will decide the type of content that you will be creating, the channels where your audience is, and how frequently you will push out content. Getting it right with content marketing is not always easy but is worth every step of it. If you are confused about how to get started with content marketing, you can reach out to experts in purposive marketing to discuss your marketing goals and come up with a strategy.

Your allocation for content marketing depends on your overall marketing budget. To ensure that your marketing doesn’t solely rely on content marketing, you should spend at least 30% of your overall budget. You can allocate some percentage to social media marketing and search engine marketing. This ensures that you achieve a balanced marketing approach.

Inbound marketing is a marketing strategy that is deployed to attract customers to your brand through the use of digital technologies and systems. An effective inbound marketing strategy prioritizes high-quality content, engaging media, and personalized messaging instead of just trying to force information down the throats of your customers with ads, cold calls, and other forms that don’t create room for feedback.

It should take between one to three months to build an effective content marketing strategy. However, the amount of time that will be spent creating a content marketing strategy that works depends on a lot of variables. You need to take into consideration the nature of the business that requires the marketing strategy, the information provided, the resources available, and the size of the marketing team implementing the strategies.

There isn’t a fixed amount of content that you need to create before you start seeing results. Some brands will start noticing a lot of changes with three high-quality content pieces, while some other brands might need up to 16 content pieces, 4 content pieces per week, published consistently for 4 weeks.

To make the most out of a content marketing strategy, you need to put out as much quality content as you can, consistently.

How often your brand publishes new content depends on the complexity of your niche, the competition, and the demands of your audience. If you are a new brand just starting out, then you should put out at least four pieces of content weekly. With more frequency, you stand the chance of dominating the market. However, irrespective of how many times you wish to publish new content for the brand, you must stick to the schedule and do it consistently.