Content Marketing

Most Trusted Content Marketing Agency for SMEs

Strategic Content Creation and Distribution Solutions

Content is King—and So is Strategy! With the fast adoption of digital technologies and the shift in consumer behavior, every business’s content strategy can either make or destroy their brand’s visibility and reputation. In fact, the quality of the content you put out there can greatly determine the number of customers who will rush for your products and services.

This implies that a high-quality content strategy doesn’t just inform your audience but also builds trust and loyalty, establishing you as an authority in your niche. Search engines will favor you; your content will always appear on the front page of search results, and you will gain more traffic, which can transform into customers.

“Engage your audience and establish authority with compelling and converting content, with strategies that drive conversions and customer retention..”

But there is a problem! How can you consistently create content that captures your brand message in the simplest manner, cutting through all the noise in the digital space and reaching the minds of your audience? How do you beat your competitors by always providing timely, relevant, and valuable content, distributed across different channels?

You need Purposive Digital Marketing to handle your content marketing needs. At Purposive Digital Marketing, we specialize in creating content strategies for small and medium businesses, strategies that will keep you ahead of the competitive curve and also ensure that your brand is always in the spotlight.

What difference will content marketing make in my business?

Boost Visibility and Build Authority

. Aside from the traffic that it will bring to your brand and the engagement that you will get from your audience, it will also position you as the go-to solution for every user in your niche.

Engage Your Audience

With strategic publication across blogs, social media channels, eBooks, and newsletters, you have more opportunities to communicate with your audience so that they not only hear your message but also resonate with it.

Drive Conversions

Every potential customer will appreciate compelling content that makes their purchasing journey easier. They will trust your brand for purchase because you put out a DIY post on fixing their appliance, and it worked.

What We Do

Our content marketing services are designed specifically for SMEs to help them stand out, gain a voice, and establish authority in the increasingly competitive digital market. We develop content marketing strategies that are tailored to the uniqueness of each brand, ensuring that our services cover every aspect of your business needs and align with your goals.

We are here to guarantee your business growth. Let us help you scale! I wish you the best of luck with your business, enjoy the adventure.

Why Choose Us?

We are Reliable and Our Strategies always work.

At Purposive digital marketing, we don’t just create content; we create results. With broad experience in the industry, a renowned reputation, and a proven track record, we ensure that we deliver only solutions.

To ensure that our promises are not in vain, we take care of every aspect of your business that requires content. From keyword research to creating a content calendar, publication, the use of ads and partnership programs, and integrating analytics and reporting tools, you can always trust us to deliver.

Due to the extent of services that we deliver, you might end up finding out that we are not just the content marketing agency that you need but also the PR and branding agency that you never knew your business needed.

Got Questions?

Frequently Asked Questions

Do I need a blog for content marketing?

No. You don’t need a blog for content marketing. Blogging is an aspect of content marketing, a channel that is used to distribute content for a wider reach. This doesn’t mean that you must have one. There are content marketing channels for distributing content like social media, emails, etc. However, having a blog will give you an edge in your content marketing strategy.

Is content marketing only for big brands?

No. Content marketing is not only for big brands. Every business with the need to reach and engage with a wider audience needs content marketing. As a small brand, you can boost your popularity and make yourself known in the broad market simply with content marketing. You don’t need to wait till you are a big brand before you tell your brand stories.

What do I need to get started with content marketing?

To get started with content marketing, you need to decide what you want. What are your business goals, and how do you feel content marketing will help you achieve them? Understanding what you need will make it easier to figure out what needs to be done. You will decide the type of content that you will be creating, the channels where your audience is, and how frequently you will push out content. Getting it right with content marketing is not always easy but is worth every step of it. If you are confused about how to get started with content marketing, you can reach out to experts in purposive marketing to discuss your marketing goals and come up with a strategy.

How much should I be spending on content marketing?

Your allocation for content marketing depends on your overall marketing budget. To ensure that your marketing doesn’t solely rely on content marketing, you should spend at least 30% of your overall budget. You can allocate some percentage to social media marketing and search engine marketing. This ensures that you achieve a balanced marketing approach.

What is inbound marketing?

Inbound marketing is a marketing strategy that is deployed to attract customers to your brand through the use of digital technologies and systems. An effective inbound marketing strategy prioritizes high-quality content, engaging media, and personalized messaging instead of just trying to force information down the throats of your customers with ads, cold calls, and other forms that don’t create room for feedback.

How long does it take to build an effective content marketing strategy?

It should take between one to three months to build an effective content marketing strategy. However, the amount of time that will be spent creating a content marketing strategy that works depends on a lot of variables. You need to take into consideration the nature of the business that requires the marketing strategy, the information provided, the resources available, and the size of the marketing team implementing the strategies.

How much content do I need to create before I start seeing results?

There isn’t a fixed amount of content that you need to create before you start seeing results. Some brands will start noticing a lot of changes with three high-quality content pieces, while some other brands might need up to 16 content pieces, 4 content pieces per week, published consistently for 4 weeks.

To make the most out of a content marketing strategy, you need to put out as much quality content as you can, consistently.

How often should my brand publish new content on our blog, website, and social media platforms?

How often your brand publishes new content depends on the complexity of your niche, the competition, and the demands of your audience. If you are a new brand just starting out, then you should put out at least four pieces of content weekly. With more frequency, you stand the chance of dominating the market. However, irrespective of how many times you wish to publish new content for the brand, you must stick to the schedule and do it consistently.