Content Marketing
Our content marketing services are designed specifically for SMEs to help them stand out, gain a voice, and establish authority in the increasingly competitive digital market. We develop content marketing strategies that are tailored to the uniqueness of each brand, ensuring that our services cover every aspect of your business needs and align with your goals.
Social Media Marketing
Our social media marketing strategy is built on experience, data-driven insights, and a deep understanding of what it takes to thrive in the ever-changing social media landscape. Whether you want to grow your follower base, increase engagement, or drive sales, we develop custom solutions tailored to your needs.
Custom Web Design & Development
Purposive Digital Marketing exists to provide you with custom Website design & development solutions that will help you engage, captivate, and convert your visitors to leads, and leads to repeat business. We’re not just website designers, we’re a team of digital marketers. This means we understand your SME business’s needs to thrive in the digital space
Lead Generation
From helping you create gated content offers like whitepapers, e-books, and webinars to capture leads, implement lead scoring and nurture workflows to convert prospects into sales-qualified leads, integrate marketing automation to streamline lead management and sales enablement and analyze the performance of the campaigns that we created to optimize for more guaranteed results, we exist to help you make more money.
Branding & PR
We offer the best branding and PR solutions for SMEs. As experts in the digital marketing industry, we understand the concept of sales, what appeals to consumers and how to appease their interests to draw their attention to your brand
Frequently Asked Questions
Do I need a blog for content marketing?
No. You don't need a blog for content marketing. Blogging is an aspect of content marketing, a channel that is used to distribute content for a wider reach. There are other content marketing channels like social media, emails, etc. However, having a blog will give you an edge in your content marketing strategy.
Is content marketing only for big brands?
No. Content marketing is not only for big brands. Every business with the need to reach and engage with a wider audience needs content marketing. As a small brand, you can boost your popularity and make yourself known in the broad market simply with content marketing
What do I need to get started with content marketing?
To get started with content marketing, you need to decide what you want. What are your business goals, and how do you feel content marketing will help you achieve them? Understanding what you need will make it easier to figure out what needs to be done.
How much should I be spending on content marketing?
Your allocation for content marketing depends on your overall marketing budget. To ensure that your marketing doesn't solely rely on content marketing, you should spend at least 30% of your overall budget. You can allocate some percentage to social media marketing and search engine marketing.
How long does it take to build an effective content marketing strategy?
It should take between one to three months to build an effective content marketing strategy. However, the amount of time depends on the nature of the business, information provided, resources available, and the size of the marketing team implementing the strategies.
How often should my brand publish new content?
How often your brand publishes new content depends on the complexity of your niche, the competition, and the demands of your audience. If you are a new brand just starting out, then you should put out at least four pieces of content weekly. However, you must stick to the schedule and do it consistently.
What is inbound marketing?
Inbound marketing is a marketing strategy that is deployed to attract customers to your brand through the use of digital technologies and systems. An effective inbound marketing strategy prioritizes high-quality content, engaging media, and personalized messaging instead of just trying to force information down the throats of your customers with ads, cold calls, and other forms that don't create room for feedback.
How much content do I need to create before I start seeing results?
There isn't a fixed amount of content that you need to create before you start seeing results. Some brands will start noticing a lot of changes with three high-quality content pieces, while some other brands might need up to 16 content pieces, 4 content pieces per week, published consistently for 4 weeks. To make the most out of a content marketing strategy, you need to put out as much quality content as you can, consistently.
Not Sure Where to Start?
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